Well-toned pure elegance – The equipment packages for your BMW 7 Series with the Design Pure Excellence package. The exclusive range from BMW Individual offers even more creative freedom. Create your personal masterpiece from the range of colours and materials in the BMW Individual Collection or become a designer yourself with the BMW Individual workshop. In addition, the range of Original BMW Accessories offers a wide range of solutions for transport, communication or for the exterior and interior of the BMW 7 Series.


The Design Pure Excellence equipment packages for the exterior and interior set brilliant accents. Elements in high-gloss Chrome on the exterior and extensive wooden features in the interior underline the contemporary and luxurious character of the BMW 7 Series with unique handicraft.

  • Exterior design Pure Excellence
  • Interior design Pure Excellence


When creativity and handicraft meet, unforgettable works of art can emerge. The superior and masterfully crafted equipment in the BMW Individual Collection makes it possible to create an exceptional BMW 7 Series.

Those who wish to venture a step further and refine the BMW 7 Series into an unmistakable work of art will find what they seek with the BMW Individual Manufaktur. The BMW Individual Design Composition is both an inspiration and a perfect masterpiece. Exclusively assembled, it stands as an example of the elegance and aesthetics in the range offered by BMW Individual.

  • BMW Individual Design Composition
  • BMW Individual Collection
  • BMW Individual Manufaktur


Original BMW Accessories offer a large number of products to underscore the exclusive character of the BMW 7 Series and adapt its functionality to your individual needs.

  • Transportation
  • Communication & travel comfort
  • Interior & exterior

*Disclaimer :

Service and equipment availability may vary in Indonesia, please contact your BMW authorized dealership for more information and detail.